Google Ads Management
Google Ads That Don't Waste Your Money
Most trade businesses lose hundreds on Google Ads before they see a single lead. We spend the first month doing the proper groundwork so your ads only run when they're actually ready to work.
Get Started — £150 First MonthWhy Most Trades Lose Money on Google Ads
Most agencies set up a Google Ads campaign in an afternoon. They throw a few keywords in, set a budget, and let it run. By the end of week one, you've spent £200 on clicks that didn't ring the phone.
The problem isn't Google Ads. The problem is the rush. To get Google Ads working for a trade business you need to actually know three things first: who your customer is, what they search when they need you urgently, and where they are when they search it. That takes proper analysis, not a 30-minute campaign build.
Skip the analysis and you end up bidding on the wrong keywords (too broad, too competitive, or wrong intent), in the wrong locations (Birmingham city centre when your real catchment is Stourbridge), at the wrong times (lunchtime clicks when your buyers are searching at 11pm with a burst pipe). It bleeds budget fast.
How We Do It Differently
The first month is the difference. We charge less for it and we don't spend a penny of your ad budget until the analysis is done.
Week 1–2: Audience Research
We look at who searches for your services, what exact phrases they use, and where they search from. We pull real search data for your trade and your postcode area — not a guess.
Week 3: Competitor Check
We see what your competitors are bidding on, what they're paying per click, and where their adverts are weak. That tells us exactly where you can win without overpaying.
Week 4: Build & Test
We build the campaign, write the ads, set the bids, and configure conversion tracking. Small test budget at first so we can prove it works before scaling up.
Month 2 Onwards: Scale What Works
Once we know what's converting, we put more budget behind it and cut what isn't pulling its weight. Bids and budgets optimised weekly. Monthly report you can actually understand.
What's Included
Full audience analysis
Real search data for your trade and postcode area. We know who's searching before you spend a penny.
Campaign setup
Built from scratch around your business. Search ads, location targeting, ad scheduling — all properly configured.
Ad copy that works
Written in plain English with the specific phrases your customers use. No marketing fluff.
Bid & budget optimisation
Weekly tweaks based on what's actually pulling in calls. You don't waste money on broken keywords.
Conversion tracking
We set up proper tracking so you know exactly which clicks turned into calls, forms, or quotes.
Monthly report
Short, plain English. What we spent, what came back, what we're changing next month. No 40-page PDFs nobody reads.
Best for Trades Who Need Calls Now
Google Ads is the fastest way to put the phone on. Here's where we've seen it work hardest for UK trades.
Emergency plumbers and gas engineers
Burst pipes, boiler breakdowns, lockouts. People search at 11pm and call the first ad that loads. Pure intent, high value.
Builders running renovation campaigns
Kitchen extensions, loft conversions, full house renos. Higher-ticket jobs where one call covers the year's ad spend.
Electricians for callouts and rewires
Both emergency callouts and bigger consumer unit / rewire jobs. Strong intent searches that convert above average.
Roofers (storm damage, urgent repairs)
After a storm, people Google fast. If you're top of the ads when their gutters are leaking, you book the job.
Locksmiths and lockout services
The classic emergency-ads vertical. People who need a locksmith ring the first credible result. Ads dominate.
Landscapers in spring season
March to May is the season. Ads pay for themselves in the first two bookings. Off-season we pause spend.
Pricing
Standalone
Google Ads Management
Then £250/mo ongoing
- Full month of audience analysis
- Campaign build and ad copy
- Conversion tracking
- Weekly bid optimisation
- Monthly report
Ad spend is separate and paid directly to Google by you.
Get StartedBundle (save £24.99/mo)
Google Ads + Tier 3 Website
Ongoing rate. £150 first month plus £49.99 website.
- Everything in Google Ads Management
- Full Tier 3 website (hosting + updates + SEO)
- Landing pages built for the ad campaigns
- Tracking pixels properly wired in
- One team, one bill, joined-up strategy
See all the bundles on the pricing page.
Want Google Ads That Actually Work?
Drop us a line. We'll have a quick chat about your trade, your service area, and what kind of jobs you want more of. £150 first month so you're not betting big until we've proved it works.
Get Started — £150 First Month